GBENGA AJAO
Digital Marketing Professional
Lagos, NG.About
Accomplished Digital Marketing Professional with over 8 years of experience in content strategy and execution, specializing in driving leads and sales for B2B and B2C audiences across diverse industries. Expertly crafts compelling content, develops impactful content marketing initiatives, and leverages data analytics to optimize campaign performance and achieve strategic business goals. Passionate about enhancing brand visibility and driving measurable engagement through innovative digital strategies.
Work
Remote
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Summary
Led remote digital marketing operations for Web4Africa LTD, designing and executing content strategies that aligned with client short- and long-term business goals.
Highlights
Designed and led comprehensive content marketing strategies across diverse online platforms, achieving significant improvements in client key performance indicators (KPIs).
Managed an editorial calendar and coordinated cross-functional teams (design, copywriting) to consistently deliver high-quality content, ensuring timely project completion.
Analyzed web traffic and engagement data, implementing data-driven improvements that boosted client sales and enhanced brand promotion.
Optimized content across various online channels through SEO best practices and regular reviews, significantly increasing web presence and organic reach.
Managed the content marketing budget, including forecasting and ROI analysis, ensuring efficient spending and maximizing campaign effectiveness.
Lagos, Lagos, Nigeria
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Summary
Managed digital content creation and promotion for techDOTafrica, driving audience engagement and maximizing site traffic through strategic content and SEO initiatives.
Highlights
Generated, researched, and pitched compelling content ideas, resulting in a consistent flow of engaging posts across various platforms.
Wrote, edited, published, and promoted diverse content, driving new reader acquisition through targeted advertisements, email campaigns, and social media outreach.
Maximized site traffic and improved search engine visibility by strategically utilizing Search Engine Optimization (SEO) keywords and best practices.
Monitored audience responses and engagement across the website and social media, leveraging insights to refine content strategies and enhance user experience.
Stayed current on industry trends, identifying opportunities to create stronger, more engaging content and attract a broader readership.
Lagos, Lagos, Nigeria
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Summary
Directed digital marketing and content initiatives for THE HOUSE LAGOS, leading creative teams and managing projects to enhance brand visibility and engagement.
Highlights
Led a creative team of graphic designers and content producers, overseeing content development from concept to execution for multiple simultaneous projects.
Directed comprehensive digital marketing efforts, including social media management, email marketing, and blog management, significantly enhancing the company's online presence.
Acted as the primary point of contact for corporate partnerships, ensuring seamless content and communication deliverables and maintaining a consistent content calendar.
Utilized content management systems to analyze website traffic and user engagement metrics, informing strategic adjustments that improved overall digital performance.
Developed and implemented a structured editorial calendar, ensuring team alignment and efficient content production workflows.
Skills
Content Management Systems
WordPress, CMS Management.
Graphics Design
Basic Graphics Design.
Content Strategy
Content Strategy, Content Development, Content Creation, Copywriting, Editorial Calendar Management.
SEO & Analytics
SEO, Google Analytics, Web Traffic Analysis, Keyword Research, Performance Optimization.
Digital Marketing
Social Media Marketing, Email Marketing, Digital Campaigns, Brand Promotion, Lead Generation.
Project Management
Project Coordination, Deadline Management, Cross-functional Collaboration.
Budget Management
Budget Forecasting, ROI Analysis, Financial Tracking.
Client Relationship Management
Client Feedback Integration, Stakeholder Communication.
References
Ajibola Pelemo
General Manager, THE HOUSE LAGOS | +234 802 322 5897 | a.pelemo@thehouseng.com
Oluniyi Ajao
CEO, Web4Africa LTD | +27 71 273 4784 | oluniyi@davidajao.com